Case study · Dallas, TexasKutuzov Tile & Stone: a bath remodel line built from zero, and already closing.
Viktor's company did exterior work. It had never sold a bathroom. Five months later, bath estimates are on the calendar every week and contracts are closing.
Where they were
A good remodeler with no bathroom business at all.
Kutuzov Tile & Stone had been doing exterior work in Dallas since 2013, with a strong reputation and more than 130 Google reviews. What they didn't have was a bathroom business: no bath ads, no bath page, no bath process, no bath customers.
Most of our clients come to us with a bath business that needs more estimates. Viktor came with nothing. That made it the cleanest test we've run: if the calendar filled, it filled because of what we built.
What we built
The website, the ads, the calling, the calendar. All of it.
Starting from zero meant every piece had to be built, not adapted. Here's what a bath remodel funnel looks like when it's designed for one purpose.
A page that sells one thing
Homeowners who click a bath ad land on a page about bath remodels and nothing else. The offer, the proof and the booking button are all above the fold. It takes under a minute to book.
Ads with Viktor in them
We put the owner in the ads: on the job site, with finished bathrooms, with real customers. In a market full of faceless lead-gen ads, a real Dallas contractor talking to camera is what gets the click.
The same booking machine as every client
Every lead gets a call and a text from our team in under five minutes. We qualify the project, book it onto Viktor's calendar, and confirm it until they show.
The video ad and three of the image creatives running for Kutuzov in Dallas. Tap the video to play.
The proof
Week one, month one, and the message from Viktor.
Booked, not just leads
This is what lands on Viktor's calendar.
Scope, budget conversation and timeline captured on the call, so the estimate starts from what the homeowner already said, not from scratch.
Real booking notifications from September 2026. Homeowner details blurred.
Master bath gut, $25k budget.
Garden tub out, freestanding tub in, shower moved, tile to halfway up the walls. Booked in under six minutes.
Two bathrooms with a new layout.
A new townhome, two near-identical baths, toilets and showers and vanities all moving. He mentions the 3D images in the ad are what got him to call.
Two real booking calls for Kutuzov, recorded with permission.
The work
Bathrooms Kutuzov built for homeowners we booked.
More
See the other one, or check your own market.
Next step
Check if your market is still open.
A 20-minute call. Bring your close rate and your average ticket. We'll tell you whether your metro is available, what the numbers look like for a company your size, and whether we're a fit. No pitch deck.
Texas, Central time. If we're on with a client, we call back the same day.