Case study · San Jose, CaliforniaAMD Construct: from $1,000 per estimate to $212.
A kitchen and bath remodeler in one of the most expensive ad markets in the country. Two agencies before us couldn't make it work. Twenty-six months with us and counting.
Daniel, on camera
"When I open my schedule I just see the estimates I need to go and sell."
Daniel recorded this himself in his San Jose office. No script from us. He talks about the leads he was getting before, what changed, and how AMD has roughly doubled since.
Tap to play. Sound on.
Where they were
Expensive leads that didn't pick up the phone.
Before us, AMD had run ads themselves and worked with two agencies. The leads came in, but they were expensive and almost nobody answered the phone. By the time an estimate actually happened, it had cost up to $1,000 in ad spend.
The ads weren't the whole problem. Nobody was calling the leads back fast enough, nobody was asking the right questions, and nobody was confirming the appointments. So a $60 lead turned into a $1,000 estimate, with a lot of empty driveways in between.
What we built
The whole funnel, not just the ads.
We didn't hand AMD a list of leads. We built the system that turns a Facebook click into a homeowner sitting down with Daniel's estimator, and we run every part of it.
Ads filmed on site
Ivan flew to San Jose and filmed the ads for AMD on real jobs, in AMD uniform. Real bathrooms, not stock footage. Those videos are still running.
The ads, running today
Tap to play. Two of the ads we made for AMD. Behind them: the landing page, the lead form, the tracking and the pipeline. The ad, the page and the follow-up all say the same thing.
Ivan in the passenger seat
Our team calls every lead in five minutes and books it onto Daniel's calendar. In the first weeks, Ivan rode along to the estimates with Daniel to see the appointments we were booking with his own eyes. That's the two of them, on the way to one.
The proof
What the account actually looks like.
Screenshots from the ad account and the calendar we run for AMD. Homeowner details are hidden, everything else is as it is.
Booked, not just leads
This is what lands on AMD's calendar.
Every appointment comes with the time, the address, what the homeowner wants done, what they said about budget and timing, and the recording of the call. The estimator walks in already knowing the job.
Real booking notifications from September 2026. Homeowner details blurred.
Two bathrooms, design help, both spouses at the table.
Every box checked. Design questions, what competitors quoted, and whether her husband will be there for the estimate.
A real booking call for AMD, recorded with permission. This is how a homeowner ends up on Daniel's calendar.
The work
Bath estimates that turn into much bigger jobs.
A homeowner who books a bathroom estimate often has a bigger list. AMD's largest project from our estimates is an $800,000 whole-house remodel that started as one bath appointment. Ivan went to that estimate with Daniel.
That's the difference between a lead and a kept estimate. A lead is a form. A kept estimate is a person, in their home, talking to your estimator about everything they want done.
More
See the other one, or check your own market.
Kutuzov Tile & Stone
A Dallas exterior contractor that had never sold a bathroom. We built the bath line from zero: website, ads, booking. Three of the first three estimates signed.
ResultsAll 14 clients, by name
Every company we work with, how long we've been working together, and what a kept estimate costs in ad spend.
Next step
Check if your market is still open.
A 20-minute call. Bring your close rate and your average ticket. We'll tell you whether your metro is available, what the numbers look like for a company your size, and whether we're a fit. No pitch deck.
Texas, Central time. If we're on with a client, we call back the same day.